At Cresently, under Tradefronts Pvt Ltd. (“Cresently”, “we”, “our”, or “us”), safeguarding your personal information and maintaining its confidentiality is one of our top priorities.
We handle personal data in two primary ways:
For our internal operations.
On behalf of our clients who use Cresently's services (the “Service”) and store certain data within it.
In the latter scenario, we strictly follow our clients' directions and never use this data beyond what’s necessary to deliver our services.
This Privacy Policy outlines how we collect, use, and manage personal data of the following individuals for our own business purposes:
Clients and their representatives or end users
Website visitors
Newsletter recipients
Potential leads and customers
Business partners and their representatives
This policy applies to data collected via our platform, our website (e.g., cresently.com), mobile applications, and other official platforms or events managed by Cresently, under Tradefronts Pvt Ltd.
If you have any privacy-related inquiries, requests, or wish to exercise your data rights, you can contact us at contact@cresently.com.
Table of Contents
How We Collect Personal Information
Types of Data We Process
Purpose of Data Usage
Data Sharing Practices
Your Rights & Preferences
Data Retention
International Transfers
Children’s Data
Security Measures
Legal Grounds for Data Processing (EEA)
California Privacy Rights
Policy Updates
Contact Information
1. How We Collect Personal Information
The type and amount of data we collect depends on how you interact with Cresently, and may include:
Service Usage: Information you provide while using the platform or through integrations (e.g., Google, Meta, Instagram).
Third-party Sources: Payment providers or other connected services may share transaction data with us.
Communications: Emails or messages you send to us, including any attached files.
Forms & Events: Information entered via contact forms, demo requests, or event sign-ups.
Website Activity: Technical and usage data via cookies and tracking tools.
Social Groups: Information accessible through participation in our online communities.
2. Types of Data We Process
We may collect the following categories of personal information:
Account Information: Email, user ID, integration details, usage data, and geolocation.
Billing Information: Partial card details, UPI, and bank account data for payment processing.
Contact & Business Data: Full name, job title, company details, and communication preferences.
Messages & Form Data: Support tickets, social messages, and form submissions.
Technical & Log Data: Browser info, IP address, pages viewed, device details, session duration, etc.
Email Engagement: Metrics from newsletters (e.g., open rate, via embedded images/gifs).
Cookies & Trackers: Usage data collected via cookies. (Refer to our [Cookie Policy].)
Client-uploaded Data: Data imported by clients from their users, customers, or social contacts—processed on their behalf only.
We kindly request that you do not share any sensitive personal data (e.g., Aadhaar, health info, religious beliefs, etc.) through our platform or services.
3. Purpose of Data Usage
We use personal data to:
Operate the Service: Create/manage your account, provide support, send alerts, and process payments.
Process Client Data: Handle imported subscriber data solely under client instructions.
Communicate: Send relevant updates, promotions, surveys, and notifications (with opt-out options).
Host Events: Manage your event participation and send related reminders or surveys.
Legal Compliance: Fulfill legal and audit obligations or respond to valid government requests.
Business Transactions: Collect necessary data to enter or execute contracts.
Protection & Enforcement: Uphold our policies, prevent fraud, and maintain security.
4. Data Sharing Practices
We do not sell your personal information. Data may be shared in these scenarios:
Third-party Vendors: Payment gateways, CRM tools, cloud services, etc. (See our [Service Providers list].)
Professional Advisors: Lawyers, accountants, auditors as required.
Integrations: Third-party apps/services you connect to (e.g., Facebook, Google, Razorpay).
Business Transitions: In case of merger, sale, or acquisition, data may be transferred.
Legal Obligations: Disclosures to law enforcement if mandated.
Corporate Affiliates: Shared with affiliates of Cresently, under Tradefronts Pvt Ltd.
5. Your Rights & Choices
You can:
Request access, correction, or deletion of your data.
Object to or restrict processing (where applicable, like in the EEA).
Withdraw consent (if consent was the legal basis for processing).
Request data portability, if technically feasible.
To exercise these rights, email us at contact@cresently.com.
Note: If you’re a user of one of our customers (not our direct client), please reach out to that customer for data access or deletion.
6. Data Retention
We keep your data:
As long as you have an active agreement with us.
For legal, tax, compliance, or dispute resolution reasons where necessary.
7. International Transfers
Your data may be processed in India or other countries where we or our service providers operate. By using our services, you consent to this cross-border data transfer in compliance with applicable data protection laws.
8. Children’s Information
Our website and services are not designed for minors under 18.
We do not knowingly collect data from children. If you believe we have unintentionally collected data from a minor, please notify us so we can delete it promptly.
9. Security Measures
We take appropriate technical and organizational steps to protect personal data from unauthorized access or misuse. However, no method of transmission or storage is completely secure. If we detect a significant breach affecting your data, we will notify you promptly.
10. Legal Basis for Processing (EEA/UK Only)
For users in the EEA or UK, our legal grounds include:
Contract performance (Art. 6(1)(b) GDPR)
Legitimate interests (e.g., improving services, fraud prevention)
Legal obligations
Consent (for cookies and optional communications)
11. California Privacy Rights
If you're a California resident, you have the right to:
Know what personal data we collect and how it’s used
Request deletion of your data
Access your data twice per year
Appoint an authorized agent to act on your behalf
Not be discriminated against for exercising your rights
To exercise these rights, contact us at privacy@cresently.com.
12. Updates to This Policy
We may revise this policy from time to time. Major changes will be communicated in advance, if required by law. You can check the latest update by referring to the “Effective Date” at the top.
13. Contact Us
For any privacy-related concerns, you can reach us at:
📧 contact@cresently.com